About Alii Wray
Alii Wray is a passionate hairstylist, educator, and salon owner with over 13 years of experience behind the chair and a decade as an artistic educator. She specializes in transformative makeovers, corrective color, and extension applications, always striving to elevate the client experience.
Throughout her career, Alii has embraced opportunities to inspire and mentor others. She has collaborated with top industry leading brands where she facilitated independent classes, coached salon professionals and assisted in shows.With her unique experience she has developed engaging class formats that blend both business strategies with technical mastery. By sharing her real-life stories she aims to connect with stylists on a personal level, giving practical tips to help them grow their skills and confidence.
As the owner of blk. Salon & Spa, Alii has gained valuable insights into building and managing a successful salon company business. From expanding her business into larger locations multiple time to achieving recognition like the Salon Today Top 200, she has dedicated herself to creating a supportive environment for her team while driving business growth. These experiences have fueled her passion for education, and she is excited to continue inspiring salon professionals to thrive in their craft.
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Classes & Coaching
The 3 B's
Balayage, Babylight & Blonding
Not your average blonding class. This is for stylist looking to create beautiful, transformed hair, reducing application and processing time. Learn the tips and tricks to accentuate your clients features, maximize your lightening and tackling challenges.
Mastering Your Craft
Elevated techniques, tips & tricks
Effectively manage your time, utilize new & improved techniques to master your trade. Corrective color tips & tricks to help eliminate fear behind big transformations. Banding, hot roots, & over-compromised hair is no match.
Specialize in Extensions
Mastery key points
Whether you're just starting or you've been doing extensions for years - this is the class for you! Learn effective methods on how to properly install extensions with no tension or damage. Create dramatic transformations on long & short hair. Discover how to blend, enhance or disguise color by utilizing extensions. Fusions & tape-in methods. For new-users a kit is included!
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BTC Business 101
Combine color mastery & perfect your business skills
How to efficiently build your business behind the chair. For stylists & salon owners. A guide to perfecting your consultations, how to price your time & services, tips & tricks to manage social media & more!
Mentoring Program
Learn effective techniques to grow
A unique 1 on 1 experience completely catered to growing your skills and honing in on your talents. This programs is usually over the course of several months. Including step by step demonstrations and personalized classes. Alii will be available to help troubleshoot through clients & share her wealth of knowledge with you in an intimate setting geared to fast tracking your business behind the chair.
Coaching Program
Create structure, marketing strategies & more!
Feel like your lost? Missing the next step to grow your business? Foundation need a little work? Alii is here to work side-by-side with you to help accelerate your business growth, create metrics, marketing plans and more. This program is over the course of 10-12 months and is customized to suit you and your company's needs.